Digital Marketing can be used to influence and connect with your customers, just like any other marketing type. You do this onlinethrough a mix of digital marketing channels, including video content, social posts, and content marketing web and social media ads, as well as search engine marketing. Instead of traditional marketing strategies such as billboards, TV ads and promotional mail to consumers’ homes, these methods help companies achieve their goals.
Common digital marketing assets
Virtually anything can be used as a digital marketing asset. This includes any online marketing tool. You may not be aware of how many options you have. Here are some examples:
Branded assets (logos and icons, acronyms)
Video content (video ads, product demos)
Images (infographics and product photos, as well as company photos)
Written content (blog posts and eBooks, product descriptions, Help sections, blog posts, eBooks and product descriptions),
Online products and tools (SaaS calculators, interactive content, etc.)
Social media pages
This list is only a small part of the story, as you can see. These are the most common categories for digital marketing assets. But, smart marketers continue to find new ways of reaching customers online.
Common Digital Marketing Strategies
Although the number of digital marketing strategies are constantly changing, these are the most effective and common strategies used by businesses.
Pay-per-click advertising (or PPC advertising) is a broad term that describes any online marketing in which the advertising company pays for every click on an ad. Google AdWords, for example, is a type of PPC advertising known as “paid search advertising.” Facebook Ads, on the other hand are a form PPC advertising known as “paid social media marketing.”
PAID SEARCH ADVERTISING
Paid search advertising can be a great way to reach potential customers who are actively looking for products or services similar to yours. Google, Yahoo, and Bing allow you to place ads on their Search Engine Response Pages (SERPs).
Google reports that 91% of mobile users search from their smartphones. Mobile optimization is essential for all your paid search and PPC campaigns. This will ensure that your business doesn’t miss out on potential customers and clicks. This is a critical area that needs to be addressed immediately.
PAID SOCIAL MEDIA ADVERTISING
Users can pay for digital media advertising on social media platforms such as Facebook, Instagram and Twitter. Paid social media advertising can be a great way to build awareness among audiences that might not know about your business, product or service.
SEARCH ENGINE OPTIMIZATION
SEO is a technique that digital media marketers use to get pages and blogs to rank organically in search engine results pages (SERPs). Search Engine Optimization is more difficult than paid search advertising and can take longer to rank on Google’s first page.
SOCIAL MEDIA MARKETING
Social media marketing, like SEO, is a free and organic way to market your business via digital channels. Organically marketing your business through social media requires more effort and time than paid advertising. Even though it’s more time-consuming than paid advertising, it can still be extremely effective if you have a smaller budget. Even if you don’t have the budget, social media marketing is one among the most effective digital marketing strategies.
CONVERSION RATE OPTIMIZATION
CRO (conversion rate optimization) is a technique that improves the user experience online to increase conversion rates. It can be as easy as convincing them to sign up for your newsletter by getting them click on a link. Businesses use CRO to increase conversions and get leads, chats, and sales from existing website traffic.
Another broad term in digital marketing is content marketing. Content marketing can be described as any digital marketing strategy that makes use of content assets (blog posts and infographics, eBooks, videos etc.). To increase brand awareness, drive clicks, leads or sales. You can create a clear online marketing strategy for you business by combining these elements in the right way.
Did you know that many articles have a suggested article list at the bottom? This is native advertising. It falls under content marketing as it uses content to draw clicks. It is often difficult to identify because it is often mixed in with other non-paid content recommendations. That’s a good thing.
Email marketing is one of the most popular forms of online marketing. It is used by most digital marketers to advertise special offers, highlight content, and promote events. You can reach people who are not on social media or other popular platforms.
Affiliate marketing is when you pay another person, or a company, to promote your products or services on their site.
Online marketing is a broad field. Many companies either outsource or hire an in-house marketing team. You can increase your return on investment (ROI) by spending a little more.
Is digital marketing effective?
Any business that wants to make the most of digital marketing and be successful in a digital age is well-served. At Disruptive, we’ve used it to help all kinds of businesses grow — including home service companies like mom-and-pop shops and larger entities like internationally-recognized universities. This is the beauty of online advertising. Digital media can reach any person, anytime, if you know who you are targeting.
Certain types of digital advertising will be more beneficial to certain businesses. Let’s quickly review which strategies work best for both business-to business (B2C), and business-to consumer (B2B).